Fresh ideas. Bold design. Smart realisation.
Website, Digital Marketing, & Content Creation
Case Overview
The Willingboro Art Alliance needed a modern digital presence that could promote classes, showcase member artwork, support community events, and strengthen outreach across web, email, and social media. They required a platform that unified their programs, membership, exhibitions, and communications into one accessible, easy-to-maintain system. The result is a full digital ecosystem that elevates visibility, engagement, and community participation.
→ Website, Digital/Print Marketing, Content Automation
● Mailchimp Email Integration
● Social Media (Facebook, Instagram, YouTube))
What We Delivered
1. Custom WordPress Website
- Clean, mobile responsive design
- Easy access to classes, workshops, youth programs, and events
- Organized pages for mission, membership, instructors, and exhibitions
- Updated gallery layouts for artwork and showcases
- Contact + inquiry forms for membership and program questions
2. Ecommerce (PayPal)
- Online payment setup using PayPal
- Support for memberships, classes, and community donations
- Organized product/service structure with clean descriptions
- Automated notifications for registrations and payments
3. Mailchimp Integration
- Newsletter signup integrated into the website
- Automated email sequences for new subscribers
- Templates for monthly updates, announcements, and event reminders
- Organized list management for classes, youth programs, and general members
4. Video Curation
- Curated video content from instructors and events
- Embedded demonstrations, workshops, and exhibitions
- Optimized for YouTube and website galleries
- Clean, accessible presentation across devices
5. Digital Marketing Assets
- Professional digital press kit for organizational promotion
- Includes mission, leadership, program highlights, and visual assets
- Downloadable materials for partners, sponsors, and media
Custom flyer design for events, workshops, and exhibitions
Brochure design for community distribution
6. Social Media Integration
The organization’s website and social platforms now reinforce each other.
- Linked Facebook, Instagram, and YouTube accounts
- Custom Canva templates for:
- Class promotions
- Event flyers
- Exhibition announcements
- Artist spotlights
- Consistent branded look across all channels
- Readable, reusable designs for ongoing use
Tools Used
WordPress, Elementor, WooCommerce/PayPal plugins, Canva, Photoshop, Mailchimp, AI-assisted content tools.
Outcome
The Willingboro Art Alliance now operates with a strong, unified digital system that:
- Promote community classes, workshops, and exhibitions
- Streamlines membership and payment processing
- Strengthens outreach through newsletters and social platforms
- Showcases local artists and instructors with a polished visual presence
- Provides clear, accessible pathways to programs and youth activities
- Enhances the organization’s visibility, professionalism, and engagement
This project demonstrates how a community arts nonprofit can use modern design, digital marketing, and content systems to expand its reach and support its mission.